A qualitative empirical study was conducted using self-structured interviews that were completed by 18 Finnish tourists who had stayed at an Airbnb property in the past three years. The participants were selected using a criteria-based snowball sampling technique. The sampling criteria for selecting participants were that they must be Finnish nationals who had booked and stayed in an Airbnb accommodation within the past 36 months. Design/methodology/approach-This study used a qualitative approach and used data collected through semi-structured interviews. Purpose-This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. Finally, numerous questions for future research are proposed. Thereafter, the article considers Airbnb's potential to significantly disrupt the traditional accommodation sector, and the positive and negative impacts Airbnb may have on destinations. These legality issues and their corresponding tax concerns are discussed, with an overview of the current state of regulatory flux and a possible path for resolution. Despite Airbnb's growing popularity, many Airbnb rentals are actually illegal due to short-term rental regulations.
The concepts of disruptive innovation are used to consider Airbnb's novel business model, which is built around modern internet technologies, and Airbnb's distinct appeal, which centres on cost-savings, household amenities, and the potential for more authentic local experiences.
This rise is examined through the lens of disruptive innovation theory, which describes how products that lack in traditionally favoured attributes but offer alternative benefits can, over time, transform a market and capture mainstream consumers. The company was just recently established, but it has grown extremely rapidly and is now selling many millions of room nights annually.
This article explores the emergence of Airbnb, a company whose website permits ordinary people to rent out their residences as tourist accommodation.
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